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I developed an identity for a new beverage and created a brand name and logo. I also created all the packaging and advertising components to go along with it. I chose to brand specifically sparkling flavored water. I chose the name Frizzante because it means fizzy in Italian. My inspiration for the logo was the letter F for Frizzante and a water drop. I did a lot of research of Italian logos. I wanted the logo to be simplistic and modern. The fruit illustrations have a watercolor texture to them to reference the sparkling flavored water and each bottle has a different fruit on the label to reference what flavor it is. I wanted this design to look fresh, trendy, and contemporary.