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I developed an identity for a new soap line and created a brand name and logo. I also created all the packaging and advertising components to go along with it. I chose to brand specifically bar soap. The name of the soap brand I created is Savon. The soap is made in France so I wanted the name to reflect that. Each label has a different pattern and texture in the background to visually separate the different scents. The three scents I chose to use for my labels are oatmeal almond, green tea, and comfrey root. I wanted to use a range of scents from more sweet and feminine to musky and manly so it could appeal to both men and women. The whole branding is meant to look modern, elegant, and high end.